e-Marketing

A nice touch in this textbook is the review questions at the end of each unit.

e-Marketing

A nice touch in this textbook is the index of terms with page numbers.

People Express

This textbook is a bit heavy but worth it for the amount of content inside.

People Express

A nice touch in this textbook is the appendix with useful formulas and tables.

Operating Globally

You will find that this textbook has a comprehensive bibliography for further study.

E-Innovation

A nice touch in this textbook is the review questions at the end of each unit.