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Item Tag: Cengage Learning

Contemporary Marketing 18e Boone&Kurtz

The product is a textbook titled “Contemporary Marketing 18e Boone & Kurtz” authored by David L. Kurtz and Boone. It focuses on the subject area of business and economics, specifically in the field of marketing. This textbook is designed for adult and further education levels, catering to those in a business program. Published by Cengage Learning, it offers a comprehensive understanding of contemporary marketing strategies and principles in a looseleaf or hardcover format, providing valuable insights for students and professionals alike.

Contemporary Marketing, Instructor’s Edition – Update 2015

The “Contemporary Marketing, Instructor’s Edition – Update 2015” is a comprehensive textbook authored by Louis E. Boone and David L. Kurtz, focusing on the subject area of Business & Economics. Published by Cengage Learning, this 784-page trade paperback offers in-depth coverage of marketing principles and practices, making it a valuable resource for students and professionals alike. With a publication year of 2014 and an update in 2015, this textbook is a current and relevant tool for understanding the dynamic field of marketing in today’s business landscape.