Contemporary Marketing 18e Boone&Kurtz

The product is a textbook titled “Contemporary Marketing 18e Boone & Kurtz” authored by David L. Kurtz and Boone. It focuses on the subject area of business and economics, specifically in the field of marketing. This textbook is designed for adult and further education levels, catering to those in a business program. Published by Cengage Learning, it offers a comprehensive understanding of contemporary marketing strategies and principles in a looseleaf or hardcover format, providing valuable insights for students and professionals alike.

Advertising and Promotion: An Integrated Marketing Communications Perspective

The product is a textbook titled “Advertising and Promotion: An Integrated Marketing Communications Perspective” by authors George E. Belch and Michael A. Belch. Published by McGraw-Hill Education, this brand new revised edition is focused on the subject areas of advertising, promotion, and marketing. With a length of 11.2 inches and a height of 1.2 inches, this English-language textbook is designed for adult education and business students looking to deepen their understanding of integrated marketing communications strategies.

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World is a textbook published by Pearson Education in 2018. Authored by Ken Burbary and Chuck Hemann, this second edition book explores the subject area of business and economics, specifically focusing on digital marketing and e-commerce. With 272 pages, this trade paperback provides insights and analysis on how to effectively use consumer data in a digital world to enhance marketing strategies. Ideal for adult education and business students, this textbook offers a comprehensive look at digital marketing analytics in a practical and informative manner.

Business Communication: In Person, in Print, Online by Amy Newman: New

The textbook “Business Communication: In Person, in Print, Online” by Amy Newman is a comprehensive resource for studying business communication in various formats. Published by Cengage South-Western in 2016, this 10th edition includes revised features and 560 pages of valuable content. The book covers a range of topics within the subject area of Business & Economics, specifically focusing on business communication skills for general and management audiences. With a focus on practicality and relevance, this textbook is an essential tool for those looking to enhance their communication strategies in a professional setting.

Global Studies In Management: A Japanese Perspective Institute Of Business

Gently read once. No marks of previous ownership; not an ex-library copy. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEED! Shipped with delivery confirmation, if you’re not satisfied with purchase please return item for full refund. Slip cover does have some damage, please review pictures carefully.